Free tool
Palette Lab
Generate colour palettes that suit your brand archetype. Choose your archetype and a colour scheme, then press Generate (or the space bar) until something clicks. Lock the colours you like, click any colour to copy its hex code, or use Copy all to grab the whole palette.
Not sure of your archetype yet? Take the Brand Quiz first.
Found colours you like? Let’s make them work.
A palette is a starting point. Turning it into a brand that looks, sounds and feels like you is what we do at JOGO Digital.