Google Ads
Google Ads management in Perth
Advertising built around purchase intent, proper tracking and a budget you can account for. We manage Google Ads for businesses that want qualified leads, not just clicks.
When the account spends money and nobody can explain the results
Google Ads can be one of the most effective ways to reach people who are ready to buy. It can also quietly waste a lot of money. Common problems include broad keywords that attract the wrong searches, campaigns sending traffic to a generic homepage, conversion tracking that counts the wrong things and reports focused on clicks instead of enquiries.
We look at Google Ads as part of the wider business. That means understanding what a good lead is worth to you, targeting searches that show genuine intent and making sure the page people land on gives them a clear reason to act.
Our approach
Intent first
We prioritise searches from people who are actively looking for what you offer, and exclude the ones that aren’t.
Clean structure
Campaigns organised around your services and margins, so budget goes where it earns the most.
Landing pages that convert
Focused pages that match the search and make the next step obvious.
Tracking you can trust
Conversion tracking set up properly, so decisions are based on real enquiries and sales.
Responsible budgets
We recommend spend based on what the numbers support, and we will tell you if more budget won’t help.
Plain-English reporting
Reports that explain what happened, what it cost and what we are changing next.
What Google Ads management may include
- An audit of your existing account and conversion tracking
- Search, Performance Max and shopping campaigns where they suit the business
- Google Merchant Center setup for eCommerce businesses
- Campaign landing pages
- Meta advertising where it genuinely complements search
- Ongoing optimisation and monthly reporting
Paid search works best alongside a website that converts and long-term SEO. We will help you decide how to balance the two.
Results
[Placeholder: Verified Google Ads outcome, such as a change in cost per lead or lead quality, with client permission.]
Find out what your ad spend is doing
Tell us about your current campaigns. We will look at the account and give you a straight view of what is working and what we would change.